KURAND

Our Product

Nowadays, due to the declining consumption of sake, more and more local sake breweries are going out of business. Whenever we see sake from breweries all over the country, we think, "Why can't we get this delicious sake outside of local areas? "Many of the reasons include the lack of manpower in the family business, the distribution system for delivery, etc. But it would be a shame to miss out on products from the local areas when you can only drink sake from well-known brands on the market. Together with the breweries, we are trying to find ways to make these "small local breweries" sake and other sake products available to as many people as possible, and we are doing our best to present them to you in the best possible condition. KURAND has a team of professionals working in the sake industry, including former Dushi, former brewers, former sake wholesalers, and international sake connoisseurs.

We have established various partnerships with sake breweries throughout Japan and have combined the philosophy, technology and knowledge of both parties to create new varieties of sake. As a professional we do have our technical background, and we are working with sake breweries to find ways to make these "small local breweries" and other sake products available to as many people as possible, and we do our best to present them to you in the best possible condition. KURAND has a team of professionals working in the sake industry, including former doujinshi, former sake wholesalers, and international sake connoisseurs.
We have established various partnerships with sake breweries throughout Japan and have combined the philosophy, technology and knowledge of both parties to create new varieties of sake.

As a professional we do have technical requirements on what we do, but but we want to make it as easy and fun as possible. That's the most important thing for us.

01.Concept

Introducing Sake in one sentence.

KURAND's concept is "one product, one message". We provide our customers with a concept that is easy to understand, so that anyone can understand the characteristics of our products without having to go through complicated explanations.

02.Design

Our design is not limited to wine.

We often receive comments from customers saying things like "KURAND's sake looks especially fashionable", "unique and lovely", and "cool". We focus on the design of each product to convey the concept in an appealing way. We emphasize the importance of creating a first impression so that people can't wait to taste our products.

03.Naming

Names that are passed down through conversations.

"Hey, hey, do you know what kind of sake this is?" One of the things that makes KURAND special is a name that people would want to tell others about. After integrating the idea from the brewery, we come up with a unique name that is instantly memorable.