KURAND

SUSTAINABILITY

What do you think drinking sake, fruit wine or shochu can contribute to the society?

For example, how much rice is needed for an 1800ml bottle of sake at 60% rice polishing ratio? And how much area of rice paddy is needed to produce such amount of rice?
*The rice polishing ratio is the amount of polished rice (sake rice).

The answer is that it takes about 4 square meters (more than 2 tatami mats) of rice (though this will vary depending on the farmer and brewery). In other words, an 1800ml bottle of pure rice wine, at 60% polish rate, would contribute to the purchase of 4 square meters of rice(over 2 tatami mats).
We have a number of partner breweries that work with local farmers to grow their own rice. We are brewing sake that will help reduce the amount of abandoned farmland in the area. Abandoned fields are fields that have not been farmed for more than a year and the farmer does not intend to produce crops on the land for several years.

By making sake from rice grown by farmers across the country, the more demand for sake rice, the less abandoned land available for cultivation can be reduced. By maintaining the rice fields, it also helps to sustain the nearby environment.

This is the same concept for all kinds of sake, not only sake, but also fruit to fruit liqueur and grain to shochu.
Japanese sake cannot be brewed without natural materials such as rice, grains, and fruits. With the philosophy of "Sake brewing begins with agriculture", we work with farmers across the country to brew Japanese sake.
From the perspective of sake brewing, we can not only contribute to local agriculture but also bring the potential for future development to the local community, and KURAND's goal is to brew sustainable sake that will continue to produce delicious sake no matter what.